Business Directory
Membership database, enables associations to link their membership database directly into an online searchable directory. Business Directory, enables an association to publish their members’ business details in a searchable online directory accessible to the public.
In both of the above products the members them selves have access to their own details online so they can keep their directory details up to date.
The Build
The e-mango Business Directory is an innovative in-house specification and development which has now been delivered to over 10 clients, most of whom are sector leaders. The product is constantly reviewed and updated through a controlled update release process.It is an out of the ‘box solution’.
The Product/Administration
The product allows the client to create and administer their own business categories / products which may be multi-layered and hierarchical. Categories may be dynamically ‘merged’ if they become obsolete. Synonyms may be created to operate on complicate technical search words and terms. It is possible configure the Business Directory to operate using any number of foreign languages, and to filter the results by country.
The Directory has 3 forms of search: Intuitive free text search, similar to major search engines which makes it very ‘usable’ to the general public, a category / product drill down , an advanced search which can combine a number of criteria such as post code and company name.
Each business may create their own profile (which is indexed and searched) an HMTL web page and a showcase of themselves and their products. The Association can configure the level of control / authorization they wish to exert over directory entries and amendments carried out by members before they viewable live. This is an automated process.
Clients have achieved high levels of ROI from the Directory. One client has achieved a 50% ROI on the whole of their web site and membership database from the Business Directory alone. It is possible to create unlimited levels of ‘feature packages’ which may be offered to members for their Directory entry and results may be ordered according to package. It is possible to display banner advertising within the directory linked to specific categories / products which users may be searching on, providing the ability to target advertising. The members in the directory can view reports on the top search categories and the level of response and ‘click throughs’ they are achieving for their entry.
Business Case
The Directory is optimized for search engine indexing and achieves top 10 rankings. Specific categories from users’ categories return top 3 rankings in Google, which provides a link directly into the Directory.
High levels of traffic, on most client web sites the Directory ranks as the ‘most visited page’ and page impressions for 4 clients are as follows:
12,000 per month / 30,000 per month / 50,000 per month and over 100,000 per month for the most mature.
There is a strong business case for any Association to deploy the e-mango Business Directory because of the high levels of ROI, search engine rankings and high traffic levels.